There’s A Whole New Consumer Paradigm Out There. Are You Ready For It?
And it doesn’t matter if you’re selling retail, wholesale, business-to-business, or whatever. The new paradigm has been created by increased competition, which has caused confusion in the marketplace, which has caused consumers to distrust most of what you say in your sales & marketing efforts. And it’s not that they don’t trust you, either. It’s just that they don’t give any credence to what you say. ...Continue Reading →