We are proud to have served and participated on so many assignments benefiting our clients. By the request of some of our clients, we are withholding their names due to the terms of our confidentiality agreement. Here are some examples:
CHAPARRO HEATING & COOLING
Utilizing mobile marketing to reengage active prospects each month.
Chaparro Heating and Cooling was looking for a new lower cost approach to engage it audience each month. We suggested making use of mobile marketing along with a voice broadcast with the right crafted message and approach.
It took approximately 30 days to record, develop and engineer the program. Currently we are 97 days into the program and so far the results have been favorable. Client reactivation has been up 7% and new leads have increased by 4%. Considering the cost is 1/10 that of a direct mail campaign our client is quite excited.
Manufacturer seeks real usable answers on why sales are down.
We recently conducted market research to determine the appropriate revenue assumptions for a $40mm home product manufacturer. In eight weeks, we shot video on 327 homeowners who used competitive products. This information allowed our client to reestablish actual value estimates for each product, and it gave them additional input on product re-positioning so they could increase the value in other ways.
Trade show program designed to draw in and convert the crowd.
Working to improve interaction at an event can be challenging, especially when so much relies on personal interaction. However, some clever scripts, an information capturing checklist, a nice display, some FREE give-a-ways, and handout materials can make all the difference.
You would be amazed at how many times sales professionals fall out of their comfort zone at a trade or home show. So structuring your sales process before hand in a 1, 2, 3, 4… step scenario will often provide the necessary crutch your sales people need.
$3,500 Investment Generates $2.8 Million Dollar Sales Increase In Under 6-Months.
This particular case is more the exception and not the rule. However, it effectively illustrates the need to continually research your market, especially when sales problems arise.
Perception can often be a dangerous thing. That statement especially applies to this steel manufacturer. You see many fabricators were under the perception that a product called “secondary steel” was a lesser quality product to the higher cost “prime steel.”
After doing some client and product investigative work we discovered that secondary steel was in fact made of the exact same quality specifications as prime steel. This intrigued the manufactures’ fabricators greatly during our interviews, especially when we told them that their net profit margins could increase by as much as 37%.
All it took was a product satisfaction guarantee to seal the deal and close business.
“We are still following up on leads created by a program developed for a trade show we had… eight months latter. I can’t wait to see what else these guys can do.” ~ Valdimar Johannson, CEO, Club One Golf
“We were having trouble with loosing clients and repeat sales. Our long sales-cycle and tremendous volume was killing our ability to keep our clients informed on the stage of their sales process. Circle 3 had a plan which worked perfectly.” ~ Maria Rodriguez, Project Manager, USP