Circle 3 is looking to change the way business owners perceived the marketplace based on the current wilting economy. To answer the call through our own innovation, we developed the Power Profit System. This system is designed to pinpoint specifically how various target audiences make buying decisions, by understanding how the decision itself is influenced by all the six senses; sight, sound, smell, taste, touch, and of course, feeling. By understanding “how” people make buying decisions we can determine how to best approach them for our Clients.

Today’s buyer no longer has the time to pick through all the available information channels like; print, the internet, radio, TV, infomercials, etc. The buyer is bombarded, confused and frustrated because of the barrage of messaging they receive each and every day. As a result, the initial “credibility” of the company and/or the message has a minuscule chance of being received and established. Today’s buyer relies more on credible features that grab their attention. Once achieved, they will then delve onto the specifics or facts upon determining the worthiness of their time to do so.

Circle 3 creates powerful strategies and programs that establish credibility through the initial (attention grabbing) senses based on the product, service, industry, and media. Then it systematically communicates credibility and builds confidence through all the six-senses so that only one thing rings paramount, TRUTH!

Webster’s defines TRUTH as “that which is considered to be the “Supreme Reality” and to have the Ultimate Meaning and Value of Existence.” Therefore TRUTH in Marketing and Advertising would be the communication of any product, service, or opportunity that proves its “Supreme Reality” by possessing “Ultimate Meaning” and “Value” above all others… then delivering it through all the credible channels of media.

Circle 3 is determined to spread this message of TRUTH among the small and medium size business community, and affordably empower them with the knowledge, tools and skills to survive the warfare of business.